Johanna Castaneda

Organized and effective at communicating, Coldwell Banker Realty agent Johanna Castaneda
instinctively guides clients through the real estate process by applying active listening, patience
and financial acumen, which she honed during her 10 years in the banking industry. During her
time in banking, she served several customer service positions, learning and growing along the
way, which led to a management position where she helped others grow and develop. She has a
history of paving an informed pathway and educating others about best practices – formerly
helping small business owners and students understand budgets and financial solutions and
success – and applies this same passion and leadership for her real estate clients. She
complements this informed approach with a can-do, enthusiastic demeanor and resourceful
strategies to achieve a smooth experience for her clients.
Johanna is bilingual in Spanish and English and serves the Berks, Lehigh Valley and Lancaster,
Pennsylvania, counties. As a Berks County native, she has extensive knowledge of the region and
can speak to its past, present and near-future trends. Johanna also specializes in breaking down
complex grants, programs and details for the Hispanic community and first-time home buyers
(even, at times, volunteering at the neighborhood housing community). Additionally, Johanna
leverages her connections and established relationships with lenders, title companies, insurance
agents and other vetted vendors to help her clients with relocating, staging or handling specific
circumstances.
Johanna is full-time agent and has the flexibility to accommodate her schedule to match clients'
needs. She is further supported by the cutting-edge technology and world-class marketing support
of the Coldwell Banker® brand, one of the most well-known and trusted names in real estate. For
buyers, she considers area amenities while creating tailored searches and carefully analyzes and
presents market statistics so her clients can make the most informed decisions. For sellers,
Johanna provides staging recommendations aimed at showing the potential lifestyle the home
could offer and has it professionally photographed. Then, she creates marketing campaigns –
composed of digital and print brochures, virtual tours, postcards, social media assets and eBlasts –
and ensures the property has exposure across all major platforms. Rounding out this
comprehensive strategy, Johanna uses an honest, determined approach at the negotiation table
to advocate best for her clients.
When she is not helping others with their real estate needs, Johanna enjoys spending time with
her family, adventuring outdoors and relaxing at the beach.
Systematic, professional and intelligent, Johanna Castaneda would love to walk you through a
seamless real estate process. Give her a call today.

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